Insights
Discover new Market and Consumer trends.
The Power of Creatine
High growth in the creatine category shows more consumers are seeking the…
Essential Nutrients to Support Strength: Powering Your Product Innovations
The definition of strength is evolving, encompassing muscles, bones, joints, and…
Trends to Watch in Bioactives for 2025
See the latest trends in bioactive ingredients for energy, weight management…
Most Popular Flavors for 2025
From OREO soda to s’mores-flavored noodle soup, the emerging flavor trends and popular flavors for 2025 are based on consumers’ desire for new and surprising…
The Latest Trends in Functional Nutrition: Elevating Product Innovation
Consumer demand for holistic health solutions is shaping trends in functional nutrition. Discover how functional nutrition aligns with McKinsey’s wellness area…
Trends to Watch in Bioactives for 2025
See the latest trends in bioactive ingredients for energy, weight management, and women’s life stage health—plus new opportunities for formulating with…
"The future of functional nutrition is drinkable—think powders and ready-to-sip formulas that work as hard as they taste good. It’s all about turning health into moments people actually enjoy."
Niki Kennedy
Insights & Content Director
Celebrating Innovation in Dairy: National Dairy Month 2025
For National Dairy Month, learn about three of our dairy industry innovations: solutions for protein enhancement, lactose-free options, and cultural flavor…
5 Innovations to Celebrate on National Cheese Day
This National Cheese Day, discover five cheese innovations that are transforming the industry and their benefits for manufacturers.
Essential Nutrients to Support Strength: Powering Your Product Innovations
The definition of strength is evolving, encompassing muscles, bones, joints, and more. Learn the crucial nutrients for strength to meet today’s needs.
Essential Nutrients for Performance Recovery
Innovate your next workout recovery product with these essential performance recovery nutrients.
The Power of Creatine
High growth in the creatine category shows more consumers are seeking the benefits of creatine—with functional creatine beverages a key opportunity for brands…
The Top 7 Micronutrients in Immune-Supporting Products
With consumer demand for immune support solutions still high, consider boosting the appeal of your next innovative food or beverage product with these top…