2021 Flavor Trends
Last year saw a number of changes in consumer food preferences and purchasing behaviors due to COVID-19. Health and wellness became more important for many consumers as they sought to reduce their risk of getting sick, while higher stress levels led to a greater craving for comfort foods. At the same time, limited access to restaurants inspired both an uptick in home cooking and a desire for retail foods that could offer a little taste adventure.
With this background in mind, here's a look at the flavor trends for 2021:
With the pandemic causing disruptions in all major aspects of people’s day-to-day lives—from work to school to socializing—it’s not surprising that many would turn to food as a source of comfort. Familiar, nostalgic, and indulgent flavors such as chocolate, vanilla, and peanut butter have been doing particularly well and are likely to be in high demand through the new year. There is also opportunity in fun childhood flavors like cotton candy and orange creamsicle.
2. Comfort with a Twist
While comfort flavors are right on trend, some consumers are starting to look for something a little bit new and different—but still well within their comfort zone. Examples might include a flavor upgrade from caramel to brown butter caramel or chocolate to chocolate cayenne. This provides consumers an opportunity for flavor exploration without even leaving the house.