Last year marked an exciting chapter for Glanbia Nutritionals as we strengthened our flavor capabilities through another strategic acquisition. We had already welcomed Foodarom, a custom flavor designer renowned for its innovative, tailor-made solutions, into the Glanbia family.
Building on this momentum, we acquired Flavor Producers, a leading flavor house recognized for its expertise in organic and natural flavors and extracts. These partnerships reinforce our commitment to shaping the future of flavor, enabling us to deliver even more creative, high-quality, and sustainable flavor solutions—critical to meeting the trends ahead.
Emerging Flavor Trends for 2025
The popular flavors for 2025 will be bold, unexpected, and uniquely innovative, driven by blended, swapped, and fusion flavor profiles.
Flavor Producers’ AI tool, Tastewise, reveals a 57.8% year-over-year increase in demand for complex flavors.1 This includes combinations such as Sour & Savory, Earthy & Umami, and Spicy & Umami, reflecting consumers’ growing appetite for adventurous and multi-dimensional taste experiences—especially among younger consumers.
Almost one-third of US consumers aged 13-24 are continually looking for new foods and flavors to try, followed closely by 27% of consumers aged 25-34, reports Mintel.2 According to Mintel, nearly half (49%) of Millennials think unique flavors make a snack indulgent.3
Here’s a look at the flavor trends for 2025 that are meeting this demand:
1. Sweet Heat
The Sweet Heat trend is turning up the temperature on sweet foods and beverages, moving beyond Mexican chocolate and hot honey. Bold innovations like Hot Take Dr Pepper, a limited-edition soda with fiery pepper flavor and flame-branded cans, showcase how brands are spicing up their sweet treats to excite consumers.
Flavor Ideas: Chipotle brownie, chili lime watermelon, caramel cayenne, strawberry heat