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How to Navigate Surging Interest in Immune Health Webinar

Explore consumer trends and regulatory best practices with a panel of experts to help you begin charting your product development course through surging consumer interest in immune health.  

Immunity is at the forefront of the nutrition space. But sometimes, it seems as there are more questions than answers. The amount of information can be overwhelming. From marketers to research and product developers the questions can really start to add-up: Where do we start? What ingredients should we include? Can a flavor cue an immune benefit? What are the best resources for ensuring our product label claims are valid?

In this 1 hour webinar, we share our insights and experience to help you build a short list of ingredients and product attributes based on consumer feedback. Additionally, we speak with Justin Prochnow, Shareholder at Greenberg Traurig, LLP who offers his expert perspective on advising both manufacturers and consumer brands. 

The Marketing & Insights team at Glanbia Nutritionals is here to help you chart a course through ocean of information and get straight to the practicalities of developing an immune product from concept to shelf. Our Insights team has not only been continuously analyzing outside sources, we have been tracking consumer attitudes for over a year with our proprietary COVID-19 consumer tracker. To learn more about out insight capabilities or for a personalized presentation, contact us

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