We featured live Trend Talks at our SupplySide West booth this year, with a focus on consumers’ evolving approach to addressing hydration, energy, immunity, and brain health need states.

With data gathered from a proprietary A&U study on health & wellness we conducted in 2023, Sonja Matthews from our Insights team and both Jeff Mahoney and Madonna Fletcher from our Foodarom team presented a glimpse at what the research is showing.

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