How to Navigate Surging Interest in Immune Health

Explore consumer trends and regulatory best practices with a panel of experts to help you begin charting your product development course through surging consumer interest in immune health. 

Immunity is at the forefront of the nutrition space. But sometimes, it seems as there are more questions than answers. The amount of information can be overwhelming. From marketers to research and product developers the questions can really start to add-up: Where do we start? What ingredients should we include? Can a flavor cue an immune benefit? What are the best resources for ensuring our product label claims are valid? 

The Marketing & Insights team at Glanbia Nutritionals is here to help you chart a course through ocean of information and get straight to the practicalities of developing an immune product from concept to shelf. Our Insights team has not only been continuously analyzing outside sources, we have been tracking consumer attitudes for over a year with our proprietary COVID-19 consumer tracker. 

In this 1 hour webinar, we’ll share our insights and experience to help you build a short list of ingredients and product attributes based on consumer feedback. Additionally, we’ll speak with a panel of regulatory experts on best practices and their tips for compliance in an area increasingly under the microscope. Hosted by Niki Kennedy, Marketing Manager at Glanbia Nutritionals, she’ll be joined by Kristin Latzo, Director of Regulatory Affairs at Glanbia Nutritionals and Justin Prochnow, Shareholder at Greenberg Traurig, LLP. Together they will offer their expert perspectives on advising both manufacturers and consumer brands. 

In this webinar, we’ll take a deep dive into: 

  • Impact of the pandemic across key nutrition areas including supplements, snacking and functional beverages
  • Consumer perceptions & associations of ingredients associated with immune health including
    • Micronutrients 
    • Bioactive ingredients 
    • Protein
    • Flavors
  • Best practices for manufacturers and brands interested in immune health claims 

We’ll open the floor for live questions for our panel, as well as answer some of your pre-requested questions. In addition to the webinar, you’ll also receive access to a customized on demand video series with deep dives into each of these four product areas as they relate to immune health. So be sure to join us for this live event as we explore trends and tips for navigating immune health. 

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