Key Insights into Global Supplement Trends
In Glanbia Nutritionals’ Global Dietary Supplement Survey, supplement consumers in North America, Europe, and Asia were asked a variety of questions about their supplement behaviors and perceptions.1 These questions ranged from their current supplement use to their interest in and awareness of different supplement ingredients. Supplement consumers from the U.S., the UK, and China were surveyed as representative samples, with an equal split of men and women and an age range of 18 to 70 years old.
Here are some of the key findings of our research into global supplement trends:
1. General Health and Heart Health are Top Priorities
Among global supplement consumers, the health benefit most frequently cited as the most important benefit is general health, followed by heart health. In the U.S. and UK, general health ranks first as the most important health benefit. In China, heart health ranks first, just slightly ahead of general health.