Insights

Discover new Market and Consumer trends.

The Active Female Consumer

Active women today are interested in products that can support their active lifestyle, giving them the strength and energy to tackle each day head on. Foods…

What Is a Micronutrient Premix?

Using a micronutrient premix can save a company time and money, simplify processes, and even lead to a better finished product.

"New protein snack formats extend the reach of protein by bringing incremental users beyond bars. In the US, sweet & salty protein snacks could drive nearly 50% incremental users to the category."

Sonja Matthews

Sr. Strategic Insights Manager - EMEA & ASPAC

sonja
sonja

Potassium and Endurance

Ever wonder why bananas are handed out at marathons? Central to muscle and nerve function, potassium is a make-or-break nutrient for endurance athletes. Here's…

Top Dairy Trends to Watch in 2023

The dairy category offers consumers so much—indulgent taste, healthy nutrition, and functional wellness benefits. All these attributes are showing up in the…

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