Insights
Discover new Market and Consumer trends.
The Power of Creatine
High growth in the creatine category shows more consumers are seeking the…
Essential Nutrients to Support Strength: Powering Your Product Innovations
The definition of strength is evolving, encompassing muscles, bones, joints, and…
Trends to Watch in Bioactives for 2025
See the latest trends in bioactive ingredients for energy, weight management…
The Right Time for Protein Snacks: Insights for Food Manufacturers
Protein snacks are a top snacking trend, but when do consumers use them? Here’s a look at the most popular eating occasions for protein snacks and why timing…
What Are Essential Nutrients and Why Are They Essential for Your Products?
Essential nutrients play a vital role in food and beverage products, enhancing their nutritional value while boosting brand recognition and consumer…
National Kids Eat Right Month: Innovations for B2B Food Brands
For National Kids Eat Right Month, explore the opportunities in convenient, nutrient-dense food options for kids, targeting B2B channels where nutrition is a…
"The future of functional nutrition is drinkable—think powders and ready-to-sip formulas that work as hard as they taste good. It’s all about turning health into moments people actually enjoy."
Niki Kennedy
Insights & Content Director
Emerging Healthy Savory Snack Trends for 2026
Growing demand for healthier snack options is driving innovation in savory snacks. Here are the healthy savory snack trends to watch in 2026.
Unlocking the Power of Peptides: A Deep Dive into Protein Innovation
Learn the benefits of using peptides to drive food and beverage innovation—plus the science behind peptides.
The State of the Healthy Snack Market in 2025
Check out the market trends and consumer preferences shaping the healthy snacks market for 2025 and the opportunities ahead.
The Rise of Protein Snacking: Insights for Food Manufacturers
Manufacturers can tap the growing trend in protein snacking through innovation based on these key consumer insights.
Exploring Creatine Trends in European Beverage Innovation
One in five consumers globally use creatine, 1 with increasing awareness of its benefits influencing its rapid expansion. Here’s a look at the creatine trends…
Most Popular Flavors for 2025
From OREO soda to s’mores-flavored noodle soup, the emerging flavor trends and popular flavors for 2025 are based on consumers’ desire for new and surprising…