Insights
Discover new Market and Consumer trends.
The Power of Creatine
High growth in the creatine category shows more consumers are seeking the…
Essential Nutrients to Support Strength: Powering Your Product Innovations
The definition of strength is evolving, encompassing muscles, bones, joints, and…
Trends to Watch in Bioactives for 2025
See the latest trends in bioactive ingredients for energy, weight management…
Unlocking the Power of Peptides: A Deep Dive into Protein Innovation
Learn the benefits of using peptides to drive food and beverage innovation—plus the science behind peptides.
The State of the Healthy Snack Market in 2025
Check out the market trends and consumer preferences shaping the healthy snacks market for 2025 and the opportunities ahead.
The Rise of Protein Snacking: Insights for Food Manufacturers
Manufacturers can tap the growing trend in protein snacking through innovation based on these key consumer insights.
"The future of functional nutrition is drinkable—think powders and ready-to-sip formulas that work as hard as they taste good. It’s all about turning health into moments people actually enjoy."
Niki Kennedy
Insights & Content Director
Exploring Creatine Trends in European Beverage Innovation
One in five consumers globally use creatine, 1 with increasing awareness of its benefits influencing its rapid expansion. Here’s a look at the creatine trends…
Most Popular Flavors for 2025
From OREO soda to s’mores-flavored noodle soup, the emerging flavor trends and popular flavors for 2025 are based on consumers’ desire for new and surprising…
The Latest Trends in Functional Nutrition: Elevating Product Innovation
Consumer demand for holistic health solutions is shaping trends in functional nutrition. Discover how functional nutrition aligns with McKinsey’s wellness area…
Trends to Watch in Bioactives for 2025
See the latest trends in bioactive ingredients for energy, weight management, and women’s life stage health—plus new opportunities for formulating with…
Celebrating Innovation in Dairy: National Dairy Month 2025
For National Dairy Month, learn about three of our dairy industry innovations: solutions for protein enhancement, lactose-free options, and cultural flavor…
5 Innovations to Celebrate on National Cheese Day
This National Cheese Day, discover five cheese innovations that are transforming the industry and their benefits for manufacturers.