Why Micronutrients Are So Important
Micronutrients, such as vitamins and minerals, are non-caloric nutrients that the body requires in very small amounts to function properly. Essential micronutrients—the micronutrients the body can’t produce or produces in insufficient amounts—must be consumed through diet or supplementation. While true vitamin and mineral deficiencies are rare in developed countries, research indicates consuming sub-optimal amounts of essential vitamins and minerals is linked to fatigue, dehydration, or a decreased immune system.
For active consumers, getting enough micronutrients is about more than just staying healthy. Some micronutrients, such as B vitamins, are directly involved in the metabolism of carbohydrates, proteins, and fats to produce energy. Certain minerals also support optimal energy levels, such as iron, which is essential to transporting oxygen through the blood. During workouts, electrolytes like calcium and magnesium are particularly important for their roles in facilitating muscle contraction.
Which Micronutrient Benefits Consumers are Seeking
Some of the most important benefits consumers are looking for from micronutrients are1:
- General health support
- Immunity support
- Healthy aging
- Workout support
There is also a growing interest among active lifestyle consumers in micronutrients (and functional products) that offer muscle, joint, and mental health benefits.