Consumers Trust What They Know
In uncertain times, when anxiety runs high, dependability becomes more important than ever. Our recent consumer survey revealed evidence of this, with a number of changes in consumer trust emerging. Consumers tend to trust what they know—and this includes well-known food brands.
Well-known brands are gaining back trust from consumers, and food safety is at the heart of it. While 66 percent of respondents reported no change in their level of trust in well-known brands, 27 percent indicated that their trust had increased during the past week. Thirty-one percent of respondents also have more trust now in the food safety of retail foods, compared to nine percent who have less trust.