Sports Nutrition Consumers Seek Physical and Mental Wellbeing
To better understand the needs of sports nutrition consumers, including their perceptions around mental wellbeing, Glanbia Nutritionals conducted its own consumer research study. The results revealed that most sports nutrition consumers place a high value on mental wellbeing. 71% of U.S. sports performance consumers and 64% of active lifestyle consumers strongly agree that “mental wellbeing is just as important as physical wellbeing.”1
In fact, consumers across generations are turning to exercise itself as a strategy for improving their mental wellbeing. In a recent study, Innova found that 67% of Gen Z and 56% of Baby Boomers have increased their physical activity specifically to improve health and wellbeing.2 Exercise is becoming more widely known for a number of benefits beyond physical health, such as improving mood, reducing depression and anxiety, and relieving stress.
Opportunity in Sports Nutrition Products for Body and Mind
Sports nutrition consumers recognize the value of mental wellbeing since having a clear and focused state of mind before working out or competing can influence performance. In addition to mental wellbeing, aspects of brain functioning such as focus and processing speed can also be especially important to sports nutrition consumers.