Consumers Seeking Foods for Fitness Support
The pandemic has undoubtedly wreaked havoc on the fitness goals of many consumers. Reduced access to gyms, fitness classes, and competitive sports, along with spending more time at home, has led to less moving, while the ease of snacking at home and a resurgence in home cooking has led to more eating. Fortunately, with kids expected to be back in school and an end in sight, many consumers are ready to get back on track. Food will play a key role in supporting these efforts.
Sports Nutrition Products
Sports nutrition products will be top of mind for consumers focused on getting back in shape. Their high protein demands will make sports nutrition powders, ready-to-drink beverages, and bars simply the most convenient way to get the nutrition they need. Sports nutrition products that also address immune support for optimum health will be especially appealing. A custom premix can include ingredients consumers associate with immune support like vitamin C, zinc, and echinacea, for example. Probiotic bars and shakes also fit this need.
Food will also be important in helping consumers achieve their weight loss goals. The keto diet in particular continues to be a popular approach, but it’s undergoing an interesting shift. More and more, consumers are buying keto foods and beverages for their protein, healthy fats, and low net carbs, but they aren’t actually aiming to achieve ketosis. This strategy, known as “keto lite” or “lazy keto,” seems to be increasing in popularity. Functional foods and beverages to support the keto lite diet should contain coconut oil or MCTs and make use of non-caloric sweeteners such as stevia.
Check out our latest Keto-friendly solution, KetoSure™ MCT for you next keto beverage or snack.