Understanding Current eSports Trends
The phenomenal rise of eSports has not gone unnoticed by the food and beverage industry. With top players winning big prize money in national and international eSports tournaments and gaining loyal followings on social media and Twitch, pro gamers are becoming the ultimate influencers.
While COVID-19 has forced delays or cancellations of major eSports tournaments, online gaming and viewership on Twitch has been on the rise as people seek entertainment during the shutdown. And though revenue has undoubtedly been impacted this year due to fewer tournaments, the eSports market has benefited by an expanded consumer base during this time.
This fact underscores the significance of the 2021 eSports trends: mobile gaming, expanded media content rights, and more food and beverage sponsors.