Pet Treats are as Important as Pet Food for Many Pet Owners
Treating often plays a special role in the relationship between a pet owner and their pet. It’s a fun way to make a pet happy and to enjoy a bonding moment together. In fact, the majority (78%) of US purchasers of pet food/treats agree treats help to strengthen their bond with their pets.1
Variety is also important in treats, with 72% reporting they like to give their pet different types of treats.2 This makes the treating experience a mini adventure that allows the pet to try new flavors and textures and keep them engaged. However, pet owners also purchase different types of treats when they want to provide certain nutrition and health benefits for their pets.
The humanization trend in pet food means pet owners are increasingly looking for pet products with ingredients they recognize as healthy—often those trending in human food. Even for treats, nutrition is top of mind, with 84% of US purchasers of pet food/treats agreeing it’s important to consider nutrition when choosing treats.3 Treats with functional health benefits is the next frontier, with one in three saying they’re interested in treats that address specific health issues.4