Delivering a Sensory Experience
One of the top MegaTrends playing out in a big way in food and beverage is to excite the senses. With more consumers eating at home in the past year due to pandemic lockdowns, missing the restaurant experience, and fighting off boredom, retail brands that can deliver a total sensory experience will stand out from the crowd.
For food and beverage companies, this means being laser-focused on the sensory experience itself, rather than just making sure the product looks and tastes good. This can mean creating familiar products with a twist—a surprising color, a new texture, or a bold, craveable flavor. Better yet, brands can deliver a multi-sensory experience to create a strong emotional connection with consumers.
Tapping into Instagram and Social Media
Consumers are online more than ever, making social media—especially highly visual platforms like Instagram—the perfect way to showcase foods and beverages. Professional photos can entice through vibrant and surprising colors, as well as texture close-ups that show, for example, gooey cheese or a crispy crust. And don’t forget the impact of food “action shots” like steam rising from a hot beverage or soup.