2. Food Action Shots
Invite viewers to experience the product with a food action shot. An image of drizzling syrup on waffles or tossing croutons over a salad captivates the senses and the imagination. Besides product use ideas, action shots can also feature a craveable product attribute, such as “cheese pull” for a slice of pizza. Showing condensation on an ice-cold beverage or steam rising from a hot cup of coffee are also highly dynamic, Instagrammable ways to bring consumers into the moment.
3. Seasonal Themes
Celebrate a holiday or event with a festive photo shoot of your food or beverage. Whether it’s Valentine’s Day or the Super Bowl, you can stoke consumers’ excitement with Instagrammable photos of delicious products they can enjoy on the big day. Include cues that invoke seasonal flavors or dress up products with eye-catching toppings like edible glitter for a touch of sparkle, using colors and shapes that match the occasion—such as red hearts, white ghosts, and green Christmas trees — for quick and effortless seasonal line extensions.
4. Creative Recipes
Social media is a popular way to share recipes, with the most innovative ones (like “unicorn food”) often generating the most buzz. And since a picture is worth a thousand words, Instagram is the perfect choice. A photo can illustrate kid-friendly recipes, novel food and beverage pairings, or how to use the product as an ingredient like using breakfast cereal to make cereal cookies. While customer preferences may be for practical recipes, be sure to add a visual wow factor to make the photos shareworthy.