2021 Spreadable Food Trends
There’s no doubt that one of last year’s top food trends was convenience. With more people working from home and kids out of school due to the COVID lockdown, low-prep, ready-to-eat foods became a must for households across the country. One favorite has been spreadable food, most often to top toast or make a quick sandwich.
The convenience of spreadable food, along with its ability to address emerging trends, means a good year ahead for this category. Check out 2021’s spreadable food trends:
1. Premium Cheese Spreads
With consumers’ favorite restaurants closed due to COVID, consumers are interested in more than just food that's convenient—they’re also looking for taste adventure. Premium cheese spreads are a perfect fit. In a survey of US dairy & dairy alternative consumers, tomato basil, barbeque, avocado & cucumber top the list of flavors tried and liked. Rosemary, caramelized onion and saffron top the list of flavors consumers haven’t tried but would be interested in.1
New premium cheese spread options range from regional specialties to flavorful, upscale ingredients like ghost pepper, truffles, and craft beer. Gourmet spreadable cheeses are also key to meeting the growing trend in at-home entertaining.
2. Coconut Oil Spread
The popularity of the keto diet put coconut oil in the spotlight due to its naturally high MCT content. Now, keto dieters can easily find coconut oil spread in the grocery store as major brands have tapped into this opportunity. Expect the keto diet to maintain popularity in 2021, as 57% of surveyed consumers indicate that they are dieting/will diet in the new year.2 Based on the uptick in online recipes, flavored coconut oil spreads may be launching next.