Retail plant-based meats helped families to continue making their favorite meals despite out-of-stock products or customer limits on certain meat items. Frozen plant-based burgers and breaded chicken products won on convenience, while “raw” plant-based ground beef became a valuable staple due to its versatility, with applications ranging from tacos to meatloaf.
4. Health Supporting
Another one of the major food trends resulting from the COVID situation is consumers’ interest in health-supporting foods and beverages. According to a survey conducted by FMCG Gurus in July 2020, 43% of US consumers indicate they sought fortified or functional food & beverages with added health-enhancing ingredients more frequently than the month before.3 While some consumers may look to supplements in the short term, “pill fatigue” is expected to make functional foods and beverages a more viable option in the long run.
Products already in high demand for immune support are probiotic foods, which includes yogurt (spoonable and drinkable), kombucha, water kefir, probiotic juices, and probiotic bars. Chobani’s recent launch of the Chobani Probiotic line for adults and Little Chobani Probiotic line for kids is an effort to meet this rising demand. Functional products for immune support can also contain vitamins C and D, zinc, and popular plant bioactives such as elderberry and echinacea.
Keeping Up with Trends
Food execs who keep an eye on these food trends during early 2021 will be able to seize some important growth opportunities. New ways of marketing and selling to consumers, along with new products that meet today’s needs, will be essential for coming out ahead in 2021.
We have the nutritional solutions to keep you up on the food business trends of today—from our plant-based proteins to immunity supporting bioactives and custom premix solutions. Contact us to learn more on how we can assist in you next new product development.