How Manufacturers Can Address these New Needs
The surge in interest in intermittent fasting provides a new opportunity for food and beverage manufacturers to develop specially formulated products to help intermittent fasters meet their goals. Products that can fill nutritional gaps and help control appetite will hold particular appeal.
A fasting beverage should address electrolyte replenishment and include electrolytes such as calcium, potassium, and phosphate, whereas a product designed to support fasted workouts and recovery should contain amino acids, especially branched chain amino acids.
Micronutrient fortifications are important for any product targeting intermittent fasters. These could include biotin, vitamin D, vitamin E, and chromium—nutrients that are often deficient in weight loss programs.4 In addition, low or no calorie products are best for intermittent fasters.
Nutrition Solutions for Every Need
As consumers become increasingly proactive about their health and nutrition, changes in consumer food preferences will naturally follow. Fortunately, by staying on top of these trends, food and beverage manufacturers can quickly address evolving nutrition needs to keep consumers satisfied.
From our expertise in functional beverage, bars and healthy snacks, sports nutrition, and lifestyle nutrition, Glanbia Nutritionals is well-positioned to assist you with your next nutritional product formulation. Contact Glanbia Nutritionals to learn more about our nutrition ingredients that address the needs of today’s consumers.