Gut, Mood, and Sleep
Gut health (which is linked to mood via the gut-brain axis) is also gaining traction in the category. Between August 2019 and July 2020, 7% of performance nutrition launches in North America made a digestive claim, up from only 3% three years before.6 Prebiotics, probiotics, digestive enzymes, and L-glutamine are some of the gut health ingredients showing up in sports nutrition. Sleep support ingredients to aid in exercise recovery is another area to watch, especially as many consumers have had trouble sleeping due to pandemic stress.
Formulating for a Healthy Body and Mind
As sports nutrition consumers become increasingly aware of the role of a healthy body and mind on their performance (as well as on their quality of life), brands have an exciting opportunity to formulate innovative products that can make a real difference to their consumers.
Our wellness bioactives, such as Bioferrin for immunity support products and PepForm Tryptophan for sleep or cognition support products, can help you get started on developing next-gen sports nutrition products that will address your consumers’ top concerns. Contact Glanbia Nutritionals to learn more.