1. Global Trends in Breakfast Cereals
Pandemic lockdowns drove more consumers to eat breakfast at home—giving breakfast cereal a big boost. This surging interest has created new opportunities for cereal manufacturers to innovate and expand their consumer base. While taste remains the most important attribute, manufacturers globally have been capitalizing on the health halo of breakfast cereals to meet the needs of the day.
For example, launches of high protein cereals in Asia Pacific have been on the rise. In North America, Wonderworks Keto-Friendly Cereal disrupted the category with its 17 grams of protein per serving. Cereals fortified with immunity blends ranging from vitamins and minerals to Kakadu plum and ginger were launched in Europe and Australia. Read more about global trends in breakfast cereals.
2. Healthy Snacking Trends for 2021
More time at home also meant more opportunities for consumers to snack. But despite the rise in snacking for comfort and to manage boredom, many consumers refocused their efforts on healthier food choices to stay well during their time at home. This interest has been driving several healthy snacking trends.