Insights
Discover new Market and Consumer trends.
US Sports Nutrition Outlook for 2024
Here's a look at what’s in store for the 2024 US sports nutrition market, plus…
Energy Drink Trends: What to Expect in 2024
As the demand for energy drinks grows, brands are innovating with flavors…
What's Being Added to Water?
New brands and trends like #WaterTok are ushering in a new era for packaged…
Trends in High Protein Bakery
With bakery products an essential part of everyday life for most Americans, consumers are increasingly looking to the bakery category as a way to support their…
Celebrate National Cookie Day December 4
Consumers are eating cookies more often due to the rise in at-home snacking during the pandemic lockdown. Mintel’s research reveals why consumers are eating…
Flavor of the Month: Lemon Thyme Caramel
For this month’s flavor inspiration, learn how lemon, thyme, and caramel combine for an elevated and truly delightful flavor experience.
“Through the use of analytics, we stay informed about evolving market trends and consumer preferences, ensuring we remain up-to-date with the latest insights for our customers.”
Brooke Brottman
Strategic Insight Analyst
The Emotional Aspect of Snacking
The COVID-19 pandemic triggered some big changes in how consumers are snacking. Better-for-you comfort snacks offer a solution to meet these new needs.
Innovations in Plant-Based Yogurts
Growth in plant-based and flexitarian lifestyles is spurring innovation in dairy staples like yogurt, with plant-based yogurt a top trend to watch for 2021…
Top 5 Trends from Petfood Forum
Pet ownership has been on the rise during the pandemic, driving growth and innovation in the pet food industry. This year’s trends from Petfood Forum offer…
What is Vitamin E and Why Is It Important?
Surging interest in immunity has created high demand for products with antioxidants like vitamin E. Here’s a look at why vitamin E is so important, some top…
The Most Popular Yogurt Flavors
Since flavor is a major driver in yogurt choice, understanding today’s most popular and emerging yogurt flavors is key to grabbing consumers’ attention.
Exploring Cereal's Transition From Breakfast Table to Snacking Staple
Designing ready-to-eat (RTE) cereals to be more snackable may be the perfect opportunity to reinvigorate cereal sales amidst breakfast time competition like…