Maternal Health – Preconception

Part of "For Every Step of Life's Journey" Product Concept Line-Up

Optimizing your body and mind for conception is an area many hopeful mothers are looking into today. Help them prepare with these preconception product concepts. 

Contact Us or more information on our Preconception concepts, ingredient solutions, and insights.


The preconception segment is an emerging category with a lot of room for growth. From a nutrition standpoint, the essential nutrients are similar to other stages in maternal health, but the messaging is much different. Products that focus on preconception solutions offer women in their reproductive years nutritional solutions that help their bodies get ready for a more healthy pregnancy and baby1. Currently, many women opt for prenatal vitamins to solve this need. 43% of US women who are now pregnant or have had a baby in the past 12 months state they took prenatal vitamins before becoming pregnant2. Still, many consumers express “pill fatigue” and prefer to get their nutritional requirements from food and beverages. This gives brands an excellent opportunity to provide preconception solutions using a unique, more targeted approach.

Nutritional Needs 

Important Nutrients Include3,4,5

  • Folic Acid 
  • Iodine 
  • Choline 
  • Iron 
  • Calcium 

In addition to key nutrients, lifestyle goals such as maintaining a healthy weight and focusing on your mental wellbeing (looking at you, stress) are key areas of focus for preconception health1.

Glanbia Nutritionals Solutions 


Download all our Volume 3 - Part 1 Product Concepts here!

Fizzy! Preconception Vitamin Water Stick Pack


Mothers with children are twice as likely to consume enhanced waters. 30% of mothers with children in the household indicated they consumed enhanced water compared to only 15% of their non-parent counterparts6. Those with parenting on the brain also know hydration is key, so they are more likely to seek out flavors to give their water more excitement. One in three mothers strongly agree adding flavor makes water more exciting, while only 14% of non-parent females say the same7.

Key Benefits 

  • 100% Daily Value of Vitamin B Complex
  • 100% Daily Value of Iron, Selenium, Zinc, and CoQ10
  • Easy to digest

Glanbia Nutritionals Ingredients

All N™ Off-the-Shelf Preconception Premix: This All N Off-the-Shelf premix has been pre-formulated with active ingredients, ready to use as a base for new product formulations. Our preconception premix contains 100% of your Daily Value of B vitamin complex along with 100% daily value for iron, selenium, zinc, and CoQ10. It also has an effervescent system built into the premix for a more enjoyable experience.

Lean & Fit Strawberry Protein Shake 


Maintaining a healthy weight in the preconception phase is seen as a great way to help prepare the body for a healthier pregnancy. Prolibra® increases the amount of fat you lose while maintaining the lean muscle8. Women in the preconception stage of maternal health also need to focus on getting adequate levels of essential vitamins and minerals like Folic Acid, B vitamins, and Iodine. The vitamin and mineral premix in the Lean & Fit Strawberry Protein Shake delivers these critical nutrients to help get the body ready for pregnancy.

Key Benefits 

  • 20 g of protein per serving
  • Contains essential preconception vitamins and minerals
  • Complete set of vitamins and minerals for your daily needs

Glanbia Nutritionals Ingredients

Prolibra®: A patented, all-natural, instantized whey-derived bioactive ingredient that functions to help increase fat loss and maintain lean muscle for healthy body composition. Two independent trials have shown that Prolibra significantly decreases fat mass while retaining lean body mass. A third trial demonstrated that Prolibra significantly reduces postprandial glycemic response, an acknowledged approach for achieving healthy weight loss.

Vitamin & Mineral Premix: A vitamin and mineral premix containing nutrients like Vitamin A, Vitamin D3, B vitamins, and other essential vitamins and minerals.


Restful Sleep Whipped Fruit Bar


Women preparing their bodies and minds for a healthy pregnancy are encouraged to focus on their overall mental wellbeing. A good night’s rest is a critical component of mental health. Even minor sleep deprivation can have a negative impact on our memory, judgment, and mood1. According to the American Psychological Association, Americans would be happier, healthier, and safer if they got an extra hour to 90 minutes of sleep per night8. Still, many of us have a hard time getting to sleep and staying asleep.

Enter PepForm® Tryptophan. Studies have indicated that tryptophan benefits sleep, recovery, and mental performance (that’s like the triple threat of sleep support).

Benefits of tryptophan include:

  • Acting as an effective sleep aid9,10,11
  • Reducing the time it takes to fall asleep12,13
  • Not impairing cognitive performance or inhibiting arousal from sleep (no grogginess)14
  • Non habit forming15
  • Increasing next-day alertness16
  • Increasing next-day attention span17
  • Enhancing production of Human Growth Hormone (HGH)18

Key Benefits 

  • Promotes a restful sleep
  • 15 g of protein
  • 15% daily value of calcium

Glanbia Nutritionals Ingredients

PepForm® Tryptophan Peptides: A sleep support ingredient with proven next-day cognitive benefits that helps promote the body’s natural melatonin without the addition of hormones in a more soluble and bioavailable way. Pepform Tryptophan uses our PepForm® peptide technology, which binds free-form amino acids to peptides isolated from whey resulting in significant improvement to the solubility and utilization of amino acids. 

BarPro®287: A partially hydrolyzed milk protein concentrate with enhanced functional characteristics designed to keep nutrition bars and confections soft through their shelf life. 

BarPro®291: A partially hydrolyzed milk protein isolate with enhanced functional characteristics designed for extending the shelf life of nutrition bars. Its unique combination of milk proteins and peptides minimizes bar hardening. 

SnackFlax™ Protein: An all-natural, high protein milled golden flaxmeal that undergoes our MicroSure™ Plus heat treatment processing. This treatment involves a minimum 5-log validated kill step and results in the safest flax in the industry. 


Interested in viewing the full product concept line-up of For Every Step of Life's Journey – Part 1?

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1. Centers of Disease Control and Prevention. Before Pregnancy. Accessed March 2021. 
2. Mintel. It’s time to refresh the maternal health category, November 2019. 
3. Centers of Disease Control and Prevention. Planning for Pregnancy. Accessed March 2021. 4. Korsmo, et al. Choline: Exploring the Growing Science on Its Benefits for Moms and Babies. Nutrients. 2019 Aug; 11(8): 1823. 
5. Mintel. It’s time to refresh the maternal health category. November 2019. 
6. Mintel, Still and Sparkling Water- US, March 2021 
7. Mintel, Still and Sparkling Water- US, March 2021. 
8. Frestedt, J.; Zenk, J.; Kuskowski, M.; Ward, L.; Bastian, E.: A whey-protein supplement increases fat loss and spares lean muscle in obese subjects: A randomized human clinical study. Nutrition & Metabolism, 2008 5:8. References: 
9. Division of Sleep Medicine at Harvard Medical School and WGBH Educational Foundation. (n.d.). Consequences of insufficient sleep. Healthy Sleep. Retrieved from
10. American Psychological Association. May 2004. More sleep would make most Americans happier, healthier and safer. Retrieved from
11. Hartmann, Ernest. “Effects of L-tryptophan on sleepiness and on sleep.” Journal of psychiatric research 17.2 (1983): 107-113.,
12. Korner E, Bertha G, Flooh E, Reinhart B, Wolf R, Lechner H. Sleepinducing effect of L-tryptophane. Eur Neurol. 1986;25 Suppl 2:75-81., 
13. Hartmann E, Lindsley JG, Spinweber C. Chronic insomnia: effects of tryptophan, flurazepam, secobarbital, and placebo. Psychopharmacology (Berl). 1983;80(2):138-42., 
14. Schneider-Helmert D, Spinweber CL. Evaluation of tryptophan for treatment of insomnia: A review. Psychopharmacol (Ber) 1986;89:1–7, 
15. Lieberman HR, Corkin S, Spring BJ, et al. The effects of dietary neurotransmitter precursors on human behavior. Am J Clin Nutr. 1985;42:366–70, 
16. Markus, C.R.; Jonkman, L.M.; Lammers, J.H.; Deutz, NE; sser, MH; Rigtering, N. Evening intake of alpha-lactalbumin increases plasma tryptophan availability and improves morning alertness and brain measures of attention. Am. J. Clin. Nutr. 2005, 81, 1026–1033, 
17. Mohajeri M.H., Wittwer J., Vargas K., Hogan E., Holmes A., Rogers P.J., Goralczyk R., Gibson E.L. Chronic treatment with a tryptophanrich protein hydrolysate improves emotional processing, mental energy levels and reaction time in middle-aged women. Br. J. Nutr. 2015;113:350–365. 
18. Takahashi, Y., D. M. Kipnis, and W. H. Daughaday. “Growth hormone secretion during sleep.” Journal of Clinical Investigation 47.9 (Me1968): 2079. 

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