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The preconception segment is an emerging category with a lot of room for growth. From a nutrition standpoint, the essential nutrients are similar to other stages in maternal health, but the messaging is much different. Products that focus on preconception solutions offer women in their reproductive years nutritional solutions that help their bodies get ready for a more healthy pregnancy and baby1. Currently, many women opt for prenatal vitamins to solve this need. 43% of US women who are now pregnant or have had a baby in the past 12 months state they took prenatal vitamins before becoming pregnant2. Still, many consumers express “pill fatigue” and prefer to get their nutritional requirements from food and beverages. This gives brands an excellent opportunity to provide preconception solutions using a unique, more targeted approach.
Important Nutrients Include3,4,5
- Folic Acid
In addition to key nutrients, lifestyle goals such as maintaining a healthy weight and focusing on your mental wellbeing (looking at you, stress) are key areas of focus for preconception health1.