Early Life Nutrition
Early life nutrition focuses on providing nutritional solutions to children who have graduated from infant formula and are ready for more solid food options. It's a highly critical development phase for children and has long-lasting effects on the body and the brain.
The baby food category in the US is currently a $2.4 billion market, with prepared foods or purees and dried foods currently dominating the category1. However, other baby food formats, such as biscuits and juices, are forecasted to grow at an 8% CAGR 2019-2025. Early life nutrition is segmented into a few distinct developmental phases:
- First Foods: 4-8 months
- Little Pick-Me-Ups: 9-12 months
- Healthy Habits: 12-24 months2
Each phase has specific ingredients, formats, and textures to consider. Let's take a look!