prenatal

Maternal Health – Prenatal

Part of "For Every Step of Life's Journey" Product Concept Line-Up

Help soon-to-be moms with prenatal products she’ll actually enjoy. These prenatal nutrition concepts uncover more options for delicious, healthful beverages for moms to be.

Contact Us for more information on our Prenatal concepts, ingredient solutions, and insights. 

Prenatal

The prenatal vitamin market is the most popular and widely recognized stage in the maternal health journey. Vitamins and supplements have long dominated this category, with 65% of new product launches featuring maternal health claims in the US being either vitamins or dietary supplements1. It is estimated that the prenatal vitamin supplement market will reach $673.8 million by 2025, with a CAGR of 8.6% from 2019-20252. Still, these vitamins and supplements can be difficult for many women to handle due to morning sickness. Many women, instead, seek foods and beverages that are targeted specifically for the prenatal stage rather than relying solely on supplements. 45% of US women who are currently pregnant or have had a baby in the past 12 months are interested in prenatal-specific foods3. Products that can deliver essential nutrients that focus on immune support, brain health, and healthy fetal development in a more digestible way while also considering soothing flavor profiles and comforting formats are a welcome and long-awaited innovation for this group. 

Nutritional Needs 

Important Nutrients Include4,5,6

  • Folic Acid 
  • Iron 
  • Calcium 
  • Vitamin D
  • DHA
  • Protein 
  • Choline 
  • Iodine 

In addition to key nutrients, flavor considerations are an important aspeact of prenatal care. Soothing flavors that help calm the stomach are usually appreciated by the mom-to-be.

  • Ginger 
  • Peppermint 
  • Lemon7 

Glanbia Nutritionals Solutions 

download-icons

Download all our Volume 3 - Part 1 Product Concepts here!

Dulce de Leche Prenatal Boost

Inspiration 

First, this is delicious so let’s get that out of the way. Second, NeoShield™ contains optimal levels of milk fat globule membranes (MFGM), lactoferrin, and immunoglobulins. Now, let us explain what that means and why these very important for prenatal care. 

During fetal development, there is a dramatic increase in brain sphingolipid accumulation at 10–15 weeks which continues throughout the pregnancy9,10. A recent study demonstrated the safety of MFGM supplementation during pregnancy, stating that it is a safe way to supply increased levels of lipids (sphingolipids and phospholipid) to early life1. MFGM provides a source of phosphatidylcholine (Choline), one of the most essential nutrients in pregnancy and during breastfeeding.

Lactoferrin and immunogloblins (IgG) act as the first line of defense in supporting the immune system. Lactoferrin is an iron-binding glycoprotein that is a natural immune modulator, playing a unique role in supporting immunity. IgGs are specialized proteins found in the blood that play a central role in immunity. The biological function of milk IgGs is to provide immunological protection against microbial pathogens8. The primary role of immunoglobulins is to bind to pathogens to prevent their entry into the body. Lactoferrin and IgG are essential for immune system development1.

Key Benefits 

  • Contains 10 g NeoShield™ per serving (providing 400 mg MFGM, 700 mg IgG, and 30 mg lactoferrin per serving) 
  • 7 g protein per serving 
  • Supports immunity and brain health 

Glanbia Nutritionals Ingredients

NeoShield™: A concentrated whey protein produced using our selective transfer membrane system which concentrates whey components such as lactoferrin, immunoglobulins, and milk fat globule membrane (MFGM) phospholipids for immune and cognitive support in toddlers, children, and maternal health.

Prenatal Vitamin Plant-Based Shake

Inspiration 

Pregnancy is tough, with only 4 in 10 US moms saying they enjoyed being pregnant8. And COVID hasn't helped. 'New normal' stressors on top of making a human...can we make staying hydrated and getting the nutrients we need a little easier and more enjoyable, please? Enter a prenatal vitamin water. With 58% of US moms worried they aren't getting the right nutrients during pregnancy, lets help them feel hydrated and healthy. On top of that, 1 in 3 indicate they would be interested in a prenatal multi-vitamin beverage.9 

Key Benefits 

  • 100% DV of vitamins & minerals specifically for pregnant or breastfeeding women 
  • Delivers choline for healthy brain development 
  • 100% DV of calcium

Glanbia Nutritionals Ingredients

All N™ Off-the-Shelf Prenatal Premix: This All N Off-the-Shelf premix has been pre-formulated with active ingredients, ready to use as a base for new product formulations. Our prenatal premix delivers a source of scientifically supported ingredients to help support a healthy pregnancy. 

Interested in viewing the full product concept line-up of For Every Step of Life's Journey – Part 1?

Click Here


References

1. Mintel GNPD, accessed August 2020. 
2. PR Newswire. Prenatal Vitamin Supplements Market Size Worth $673.8 Million By 2025: Grand View Research, Inc. November, 2019. 
3. Mintel, It’s time to refresh the maternal health category, November 2019. 
4. March of Dimes. Vitamins and Other Nutrients During Pregnancy. Accessed March 2021. 
5. The Mayo Clinic. Pregnancy Week by Week. Accessed January 2021. 
6. Korsmo, et al. Choline: Exploring the Growing Science on Its Benefits for Moms and Babies. Nutrients. 2019 Aug; 11(8): 1823.
7. American Pregnancy Association. Morning Sickness Remedies. Accessed March 2021. 
8. Mintel, Marketing to Moms: Incl Impact of COVID-19 - US, August 2020.
9. Mintel, It's time to refresh the maternal health category, November 2019 

Take our poll

Is your brand doing any limited time offerings (LTO) the rest of the year?

Choices

Enter your email on the next step to receive the articles as soon as they go live.

Hello! It looks like you’re using Internet Explorer. Microsoft is phasing out this browser, so we are no longer supporting it and some parts of the page may not look right. To enjoy the full experience, we recommend you use one of these browsers: Edge, Chrome, Firefox or Brave.