Consumer demand for holistic health solutions is shaping trends in functional nutrition. Discover how functional nutrition aligns with McKinsey’s wellness area, offering new innovation opportunities.
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Most Popular Flavors for 2025
InsightFrom OREO soda to s’mores-flavored noodle soup, the emerging flavor trends and popular flavors for 2025 are based on consumers’ desire for new and surprising taste experiences.
Taste the Trends
Featured ContentHigh protein products have expanded beyond the shakes and bars loved by competitive athletes into mainstream food and beverages for all consumers. Dive into the newest wave of protein demands and occasions on the market.
Witness the market transformation with marine collagen tripeptides.
Protein Myths & Truths - Bust the Myths, Unlock the Truths
Featured ContentSharing accurate nutritional information is important. It enhances consumers’ understanding and empowers them to make informed and healthy choices. Here, we dispel some common myths around protein.
CuroWhite®
Featured ContentAll the Benefits of Curcumin but White for Easier Manufacturing
This July 17, celebrate National Ice Cream Day by cooling off with a refreshing frozen treat and catching up on the latest ice cream trends.
Innovate your next workout recovery product with these essential performance recovery nutrients.
See the latest trends in bioactive ingredients for energy, weight management, and women’s life stage health—plus new opportunities for formulating with bioactives.