Food and beverage trends such as plant-based, clean label, personalisation, and more are creating exciting new opportunities in Europe’s functional beverage market. Check out the most promising growth areas and how food and beverage companies can address these expanding consumer needs.

Discover how the growing consumer focus on self-care shapes the 2025 supplement trends—and learn ways to align your offerings with the demand for self-care supplements. 

Here’s a look at recent growth in the sports nutrition market and the shifting consumer behaviors driving the 2025 sports nutrition trends. 

Strong consumer interest in boosting hydration is creating new opportunities in electrolyte products. Explore the science of electrolytes for recovery—plus innovative product strategies.

Today’s consumers expect more from their nutrition bars, and brands that can deliver will see high growth ahead.

Learn about global hydration trends impacting the beverage industry, key consumer preferences, and the vital role of innovation in driving product success.

Women’s health journey evolves through distinct stages—each with unique nutritional needs. See how brands can create tailored products for every life stage.

The yogurt category is getting even more nutritious—and delicious. Check out the 2025 yogurt trends, from high protein to new flavors.

New products and trends like #WaterTok are ushering in a new era for the water category. Learn the latest in hydration solutions and what consumers are looking for.