With consumer demand for immune support solutions still high, consider boosting the appeal of your next innovative food or beverage product with these top immune support micronutrients.

High growth in the creatine category shows more consumers are seeking the benefits of creatine—with functional creatine beverages a key opportunity for brands. Here’s what to know about formulating with creatine for beverage applications. 

The definition of strength is evolving, encompassing muscles, bones, joints, and more. Learn the crucial nutrients for strength to meet today’s needs.

Explore the top trends shaping the ready-to-drink beverage market, from functional ingredients to protein fortification, and discover how brands can stay ahead.

As Latin American consumers shift to healthier beverages, these functional beverage trends highlight key opportunities for brands to meet their evolving needs.

In the evolving landscape of dietary supplements, one trend stands out: consumers are growing weary of traditional tablets and capsules.

One in five consumers globally use creatine,¹ with increasing awareness of its benefits influencing its rapid expansion. Here’s a look at the creatine trends and opportunities for the European market.