Born from 1965-1980, Gen Xers are focused on healthy aging, nostalgic treats, and clean, convenient immunity.

Born from 1981-1996, Millennials are focused on immune support, healthy aging, and an experience the whole family can enjoy. 

Born from 1946-1964, Boomers are focused on embracing the aging process, fun and functional treats, and a heathy indulgence.

Lactoferrin and vitamin B12 rich whey protein concentrate optimized to support active women.

Add Crunchie Whey Protein Crisps to boost the protein and crunch in your bars and snacks. Our whey protein inclusions deliver a clean flavor and appealing starch-like texture.

Optimizing your body and mind for conception is an area many hopeful mothers are looking into today.

Consumers’ attitudes towards aging are rapidly changing from a fear of the future to embracing healthy lifestyles and prioritizing physical and mental health through each stage of life. 

Beneficial bioactive ingredients that support healthy aging.

Highly potent collagen tripeptide for superior collagen synthesis.