Consumers are looking to improve their energy, but do they want a quick boost or sustained energy? A beverage or a bar? Here, we define the needs and opportunities in the evolving consumer energy landscape. 

It’s full speed ahead for the healthy snack market as consumers embrace healthier eating habits through simple snack choices. Check out the 2025 healthy snacking trends, from protein pretzels and popcorn to better-for-you brownies and cookies.

The 2025 plant-based protein trends touch on investments in new plant proteins, the potential of non-mimics of meat and dairy products, and the rise of protein-packed dairy alternatives.

Consumer demand for holistic health solutions is shaping trends in functional nutrition. Discover how functional nutrition aligns with McKinsey’s wellness area, offering new innovation opportunities. 

From OREO soda to s’mores-flavored noodle soup, the emerging flavor trends and popular flavors for 2025 are based on consumers’ desire for new and surprising taste experiences.

Witness the market transformation with marine collagen tripeptides.