Explore the top trends shaping the ready-to-drink beverage market, from functional ingredients to protein fortification, and discover how brands can stay ahead.
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How to Make Your Limited-Time Offers Sparkle
Featured ContentFrom Kellogg’s Unicorn Froot Loops to Pringles Thanksgiving Dinner-Flavored Chips to Hershey’s Milk Chocolate Bars with Glow-in-the-Dark Wrappers, limited-time offers are an exciting and effective way to attract new customers, grow brand awareness, and boost sales. But what’s the secret to making them work? Learn the best practices for creating successful limited-time offers and line extensions—plus the most frequently missed opportunities.
Snacks
GuideThe snackification of meals is fundamentally changing the snack foods industry. With multiple snacking occasions per day and the rise in snacks replacing meals, consumers’ expectations in snacks have expanded beyond indulgence and satiety. This year’s snack trends include a new health focus, new ingredients and some serious flavor exploration.
Our latest proprietary research on protein bar usage in Europe reveals insights into the top need states, most important attributes, and favorite flavors.
As protein bar sales grow globally, new opportunities are emerging. Learn the three top drivers of future growth in protein bars, according to our consumer research.
While the kids of Generation Alpha are influenced by their Millennial parents, they diverge in some important ways. Here are seven things food manufacturers should know about Generation Alpha.
Healthy Snacking
InsightThe shift toward healthier eating is an exciting trend that’s reshaping the snack food industry. It’s raising the bar and encouraging innovation among brands to produce healthy snack options that also deliver that moment of indulgence consumers expect from a snack.
Ways of Eating in Europe in 2023
InsightThe COVID-19 pandemic has accelerated consumers’ interest in healthy eating—including eating less meat. Here’s a look at the data on how European consumers are eating today and what’s ahead in meat alternatives.
Here’s a look at what consumers are snacking on today, the growing interest in protein-fortified and sugar-reduced snacks, and other key snacking trends.