Sports & Active Lifestyle – Active Lifestyle Consumer
Featured ContentThis group wants meals and snacks that provide them with the energy and nutrition to maintain or advance their physical performance.
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Sports & Active Lifestyle – Healthy Lifestyle Consumer
Featured ContentThis part of the population likes to stay active, make healthy and mindful choices, and focus on their overall health needs.
Healthy Aging – Boomer
Featured ContentBorn from 1946-1964, Boomers are focused on embracing the aging process, fun and functional treats, and a healthy indulgence.
Healthy Aging – Millennial
Featured ContentBorn from 1981-1996, Millennials are focused on immune support, healthy aging, and an experience the whole family can enjoy.
Healthy Aging - Gen Z
Featured ContentBorn from 1997-2012, Gen Zers are focused on the social and shareable aspect of food, plant-based options, and a clean label.
Healthy Aging – Gen X
Featured ContentBorn from 1965-1980, Gen Xers are focused on healthy aging, nostalgic treats, and clean, convenient immunity.
With Gen Z’s growing influence in the market, food and nutrition brands are taking a closer look at this generation’s attitudes and behaviors—particularly around health and wellness—to better meet their needs.
Although whey protein is the gold standard in sports nutrition, deciding between whey protein isolate and whey protein concentrate requires careful consideration because it impacts a variety of factors, ranging from lactose to leucine content.
Demand for plant-based sports nutrition products is growing in Europe, but what exactly are consumers looking for? These are the plant-based sports nutrition trends to know—from what’s driving consumer interest to top flavors and formats.