As more mainstream consumers reach for sports nutrition products to support their overall health, sports nutrition companies want to understand how to address their needs. Three emerging sports nutrition trends provide insights.

As more consumers take proactive measures to stay well during the COVID pandemic, demand for supplements is growing throughout Europe. Here we dive into the European supplement market—including the top brands and players, key markets, and consumers’ views on supplements.

Demand for plant-based sports nutrition products is growing in Europe, but what exactly are consumers looking for? These are the plant-based sports nutrition trends to know—from what’s driving consumer interest to top flavors and formats. 

Part 1 of our new 3-part series on healthy snacking in China reveals perceptions around healthy snacking and the top snacking choices among Chinese consumers today.

With more than three in four global performance nutrition consumers wanting products that are good for the planet,¹ sustainability is becoming essential in sports nutrition. But what does sustainability mean in this category?

Part 1 of our deep dive looked at the size and growth of the European supplement market along with key companies and brands. In Part 2, we explore the top trends showing up in the market.

Better-for-you snacking is on the rise in Europe. Check out the trends and opportunities ahead.

Savvy sports nutrition consumers are looking closely at products that can support overall health for body and mind and give them a performance edge. Immunity, cognition, and sleep benefits are a few of the claims catching their eye.

As more sports nutrition consumers seek products to help them look and feel their best, some innovative companies are moving toward combining sports and beauty nutrition.