The long-awaited Summer Olympics is finally here, and Japan is ready. With the country busy promoting sports and fitness in advance of the games, Japanese consumers’ growing interest in exercise and nutrition is setting the stage for big growth ahead for the country’s sports nutrition market.

Consumers are turning to snacks to try out new and interesting flavors. See what’s grabbing their attention right now and explore the top emerging flavor trends in snacks.

Savvy sports nutrition consumers are looking closely at products that can support overall health for body and mind and give them a performance edge. Immunity, cognition, and sleep benefits are a few of the claims catching their eye.

As more sports nutrition consumers seek products to help them look and feel their best, some innovative companies are moving toward combining sports and beauty nutrition.

Active lifestyle consumers prioritize their health and wellness—seeking high quality hydration, energy, and nutrition solutions. See how the latest nutrition trends for active adults can inspire meaningful product innovation.

Dairy protein remains the top protein choice for health- and nutrition-focused categories like sports and infant nutrition. Not only is it a high-quality protein, but extensive research behind dairy protein points to potential benefits ranging from weight management to immunity to healthy aging.

The buzz around keto for weight loss and benefits like increased energy and mental clarity is appealing to consumers throughout Europe. Understanding the keto trends in Europe can help nutrition brands meet these new needs.

Weight loss is no longer the driving force behind today’s most popular diets. Learn how consumer perceptions around diets and weight loss nutrition products are shifting and what it means for the category.

Functional and fortified foods and beverages are growing across Europe. For brands to tap into this growth, it's essential to understand recent changes in consumers’ health and wellness priorities. Market trends and consumer research reveal key fortification opportunities—both in products and ingredients.