The RTD beverage landscape looks radically different from just a decade ago. Soda sales are slowing while water sales are growing, and terms like “craft,” “cold brew,” and “natural energy” have gone mainstream, largely due to Millennials, who continue to drive growth in RTD beverages. And most notably, healthy is becoming an expectation of RTD beverage consumers. 

With an impressive 12% growth in 2020, it seems that plant-based milk is building momentum in the European market.¹  Though almond, soy, and coconut milks are leading the pack, a surge in innovation is keeping consumers engaged—including new ingredients, clever claims, and spin-off products like plant-based whipped creams and new decadent creamers.

Strong consumer interest in healthier snacking options is driving growth in the sugar substitutes market. Here’s a look at the trend in sugar-free foods and beverages—plus key takeaways for food and beverage manufacturers.

As the fastest-growing segment in consumer health, sports nutrition is drawing unprecedented attention from food, beverage, and supplement manufacturers. Learn what’s driving both core users and active lifestyle newcomers to purchase sports nutrition products and how manufacturers can seize this high growth opportunity.

Designing ready-to-eat (RTE) cereals to be more snackable may be the perfect opportunity to reinvigorate cereal sales amidst breakfast time competition like yogurt, bars, and on-the-go breakfast sandwiches.