For years, the idea of a great-tasting, guilt free frozen dessert has always been just that — largely an idea. Then Halo Top came along, racking up $342.2 million in sales during 2016 and upending what frozen desserts can be.

We recently attended the Hartman A.C.T. Food Culture Forecast 2018 to learn more about how consumers approach food and the broader contexts that impact their choices. The conference included five presentations on emerging trends, insights and strategic direction presented by Hartman Group’s food culture experts. Here are 5 key takeaways:

After the two days of Global Food forum’s presentation of Protein Trends & Technologies, we took these five insights away when it comes to protein trends:

We all know the challenge after any show is capturing and applying the key insights into action to propel our businesses.  Fresh off IFT, the Glanbia Nutritionals Market Insights team has created this brief recap of observations from the show floor and in education sessions. Overarching themes included protein in new applications such as waters and desserts as well as unique ways to engage with consumers to delight and create brand preference.

Here are three insights from the show:

Baby Boomers want products that reinforce their desire to age healthfully.

Sports Nutrition is shifting to appeal to more than just hardcore athletes.