As the fastest-growing segment in consumer health, sports nutrition is drawing unprecedented attention from food, beverage, and supplement manufacturers. Learn what’s driving both core users and active lifestyle newcomers to purchase sports nutrition products and how manufacturers can seize this high growth opportunity.
Close
The New Face of Sports Nutrition
InsightThe sports nutrition industry, once narrowly targeted towards elite athletes and bodybuilders, is expanding to reach new markets. As the baby boomer generation ages, active lifestyle trends grow, and more and more health-conscious consumers look for convenient products that suit their health needs and “new normal” schedules, the market for sports nutrition has broadened.
In the evolving landscape of dietary supplements, one trend stands out: consumers are growing weary of traditional tablets and capsules.
Plant-based proteins continue to be in high demand among consumers, with 2021 on track to be a year of ingredient and product innovation. Check out the 2021 trends in plant-based proteins—plus key takeaways for manufacturers.
When Kraft Mac & Cheese reformulated to exclude artificial colors, flavors, and preservatives, we had to admit that clean label had gone mainstream. As the meaning of clean label continues to expand, simply removing undesirable ingredients may no longer be sufficient to satisfy consumers—especially for dairy products.
As European consumers seek to balance the desire for indulgence with healthy eating, what they’re looking for in snacks is changing.
Functional foods and beverages—those that provide benefits beyond basic nutrition—are big business these days as consumers increasingly expect their food to “do more” for them. According to Euromonitor International, the category includes “products to which health ingredients or/and nutrients have been added and the health benefit needs to form part of positioning/marketing”1 —and it is growing rapidly. Find out how you can utilize a custom nutrient premix supplier to streamline your functional food or beverage process.
Chia – The Super Seed
Featured ContentChia seeds are becoming a huge part of the health food scene. Food products such as peanut butter, granola bars, smoothies, and yogurts are products marketed with added chia seeds to gain consumer attention. Find out the ancient origins and benefits of this super seed and which products they may end up in next.
Coverage – A Little Glitter Goes a Long Way!
Featured ContentWe get a lot of questions about EdiSparklz™ and how it is used on product. The main thing that makes EdiSparklz™ so different is that it is a very thin flake compared to a sprinkle like a jimmy, which is an extruded shape. Find out how glitter can be cost-effective alternative that doesn’t sacrifice visual appeal.