Insights
Discover new Market and Consumer trends.
US Sports Nutrition Outlook for 2024
Here's a look at what’s in store for the 2024 US sports nutrition market, plus…
Energy Drink Trends: What to Expect in 2024
As the demand for energy drinks grows, brands are innovating with flavors…
What's Being Added to Water?
New brands and trends like #WaterTok are ushering in a new era for packaged…
World Driven by Wellness: Healthy Body, Healthy Mind
Savvy sports nutrition consumers are looking closely at products that can support overall health for body and mind and give them a performance edge. Immunity…
The New Look of Weight Management
Weight loss is no longer the driving force behind today’s most popular diets. Learn how consumer perceptions around diets and weight loss nutrition products are…
Keto Trends in Europe
The buzz around keto for weight loss and benefits like increased energy and mental clarity is appealing to consumers throughout Europe. Understanding the keto…
“Through the use of analytics, we stay informed about evolving market trends and consumer preferences, ensuring we remain up-to-date with the latest insights for our customers.”
Brooke Brottman
Strategic Insight Analyst
The Power of Creatine
With its potential consumer base continuing to expand, creatine is a popular supplement for its key role in the muscles during exercise. See what creatine does…
Emerging Topics in Sports Nutrition
Sports nutrition manufacturers can gain a competitive edge by staying on top of the latest research in the field of sports nutrition. Explore the topics…
Essential Nutrients for Performance Recovery
A quick recovery after exercise is essential to being ready to go for the next workout. With COVID winding down and consumers back to the gym and sports…
The Opportunity for Savory High-Protein Snacking
With consumers shifting toward healthier snacks to support weight loss and fitness goals after the lockdown, high-protein savory snacks present a key…
Trends in Sauces and Spreads
As the sauce category continues to grow, staying on top of current and emerging trends is key to understanding how to attract and engage new consumers.
The Lift of the Limited Time Offer: How a Special Offering Can Boost Your Brand
Limited time offers (LTOs) are used to generate excitement around a product, help a brand get noticed, and boost sales—with today’s strategies expanding beyond…