Birthday Cake Flavor Going Strong
From Starbucks’ Birthday Cake Frappuccino to Auntie Anne’s Birthday Cake Pretzel Nuggets, birthday cake flavor continues to be a go-to option for brands seeking a bright, fun, and celebratory addition to their lineup. Its staying power comes from both its multisensory impact, as well as its associations with the happy times of childhood birthdays.
The History of Birthday Cake
Before these festive round cakes were used to commemorate birthdays, they served a very different purpose. In Ancient Greece, cakes used to be brought to the temple to honor the goddess Artemis. There were several festivals for Artemis, who was the goddess of the hunt, the moon, childbirth, and more. For one festival, a deer-shaped cake was offered, while in another, a moon-shaped cake was given.