Dairy Products Essential to Consumers
While foodservice dairy sales took a hit in 2020 due to COVID-19 restaurant shutdowns, retail dairy sales surged as consumers stocked up on household staples like milk, cheese, and yogurt. dairy products are not only traditional favorites, but they also address consumers’ interests in protein, fresh foods, healthy snacks, taste adventure, and functional foods.
Changes in consumers’ lifestyles and priorities as a result of COVID-19, such as more people eating at home and heightened concerns about health, have created new opportunities for the dairy category. From immune support products to gourmet foods for dinner parties, these dairy trends for 2021 promise to meet these evolving needs.
Cultured Dairy for Immune Health
COVID-19 has put immunity in the spotlight. Cultured dairy products such as spoonable and drinkable yogurts and other fermented functional foods are a popular choice for building a healthy gut microbiome, offering perceived immune system benefits, as well as digestive and mental health support. Expect that more consumers will incorporate yogurt into their daily routine, including using it in recipes. Manufacturers can also add a custom premix of vitamins and minerals for support.