What Is Personalized Nutrition?
Personalized nutrition is a growing field that uses various science-based assessments to provide individuals with targeted nutritional advice or products. These assessments are made through surveys, wearable devices, and testing kits that analyze DNA, blood biomarkers, or the microbiome.
The outcome of a personalized nutrition analysis might be a customized meal plan, a recommended supplement regimen, or even a personalized protein powder. While personalized nutrition has broad appeal, the most common drivers tend to be weight management and disease prevention, although optimization for athletes is also an important application.
Strong Growth Ahead for Personalized Nutrition Market
The personalized nutrition market is growing very fast and is forecast to reach $21.4 billion by 2028, up from $8.3 billion in 2020.1 Between 2021 and 2028, the market is expected to grow at a CAGR of 13.4%.2
North America has the biggest share of the global personalized nutrition market. However, Asia Pacific is forecast to become the fastest-growing region during the forecast period at a CAGR of 14.7%.3 Japan, South Korea, and Singapore are driving growth in the region.