High Growth Opportunity in Personalized Protein RTM
Personalized protein ready-to-mix (RTM) powders are currently a niche market but represent a high growth opportunity due to the increasing demand for personalized foods and beverages. Protein powders remain hugely popular, making up just over half (51%) of retail sports nutrition products sales globally.1 The $11.1 billion global protein powder market is expected to see steady growth ahead at a CAGR of 8.1% from 2019 to 2024.2
In the U.S., nearly half of sports nutrition product consumers purchase protein powder.3 Of these, more than 3 out of 4 do so to maintain a healthy body weight.4 For health- and fitness-oriented consumers who already include protein powders in their diets, protein powders that offer the exact benefits they need with additional targeted nutrients and functional ingredients represent a huge added value.