Mood and Stress Support
The stresses associated with the pandemic have also led consumers to seek out products that can help them feel more mentally balanced. Gummy brands are conveying these benefits with product names that include terms like happy, calm, and stress relief. Some of the top ingredients showing up in these gummies are magnesium, L-theanine, GABA, and ashwagandha. Tropical and other bright, uplifting flavors are trending here.
Sleep and Relaxation
Support for sleep and relaxation is another growing area for gummies. Melatonin is a go-to ingredient for sleep support gummies, while valerian is emerging. Botanicals being used in gummies for sleep or relaxation include chamomile, lemon balm, and tart cherry, which also present flavor opportunities beyond the typical citrus and berry flavors. L-theanine, GABA, and CBD are also becoming more widely used in sleep and relaxation gummies.
Formulating Gummies for Today’s Consumer
Gummy supplements have come a long way, and they continue to evolve. To position a gummy for success in the market, it’s important that brands address consumers’ most important health and wellness concerns while being mindful of the latest science-backed ingredients. And because gummies are a chewable format, delicious flavor is essential to keep them coming back for more.
Our expertise in gummy formulation, along with our deep knowledge of category trends and portfolio of gummy supplement ingredients makes us the supplier of choice for gummy brands. We offer a full range of ingredients, from functionally optimized nutrients made specifically to perform better within gummy applications to flavors to custom premix solutions. Contact us to collaborate on your next product!