Parents Seek Reliable Nutrition in Kids’ Snacks
Mintel reports that when purchasing snacks for their kids, 37% of parents consider nutritional benefits to be important, while 69% choose snacks that will keep their kids fuller for longer.1 Kids’ snacks with protein can meet both of these needs. And with kids’ bars already a staple in many households, adding or boosting protein content is a clear opportunity to address the concerns of today’s health-conscious parents.
Not only is protein trending globally as a healthy, must-have nutrient, but parents also understand the special importance of protein for children’s growth and development. Protein is made up of amino acids—the building blocks of life. Protein supports the growth of muscles, skin, nails, and hair, is essential for hormone production, and provides energy and satiety.
Kids’ protein bars are relatively new in the market, with products available primarily in the U.S. This indicates a high potential for growth and expansion as the interest in healthy eating and the habit of snacking continue to rise globally. Protein bars for kids can resonate with parents who want a convenient option that ensures their kids are getting balanced nutrition each day.
Dive into our latest Concept Book to explore innovative snacking ideas to build healthy nutrition habits early in life.