Summer Olympics Expected to Drive Growth in Japan’s Sports Nutrition Market
Japan is already one of the largest sports nutrition markets in the Asia Pacific region. Now, with the country gearing up to host the Summer Olympics and Paralympics, many expect to see a significant boost in the sales of sports nutrition products as the public becomes increasingly engaged and inspired by the Games. In a market where athlete endorsements help drive product purchases, hearing Olympians share their tips on diets and workouts may lead to many trying these strategies for themselves.
In fact, the government has been laying the groundwork for a national culture of fitness since 2015. After winning the bid to host the Olympic and Paralympic Games, the Japan Sports Agency was founded, with the goals of encouraging citizens to get involved in sports and facilitating access to sports opportunities. The focus is on lifelong adoption of physical fitness to ensure a healthy society.