2021 Diet Trends
The pandemic has brought on major changes in people’s lifestyles this year, from where they work to how they socialize to what they eat. These shifts continue to shape consumer perceptions and behaviors in new ways, particularly around health and nutrition. With this in mind, here’s a look at the top diet trends expected for this year and next:
1. Immune Supporting
The COVID-19 situation has created a buzz around immune system health, with everyone from public health officials to food bloggers weighing in. Key recommendations for optimizing immune function include managing stress levels, getting adequate sleep, and eating the right foods—particularly fruits, vegetables, and functional foods that deliver immune benefits.
For immune-supporting functional foods, the most in-demand ingredients are vitamin C, vitamin D, zinc, probiotics, and adaptogens such as echinacea, turmeric, and ginger. A custom premix of immune-support ingredients is an easy way to upgrade a food or beverage to meet this growing need. Diets focused on supporting the immune system will continue to be in the spotlight through the new year.
2. Keto Diet
While the Keto diet is not new, it is still trending as a popular diet with consumers in 2021, especially among those who are looking to kick start a new healthy eating program. The Keto diet is a very low carb, high fat diet that aims to put the consumer’s body into a metabolic state called ketosis.
The staggering volume of Google searches for keto snack options indicates continuing consumer interest in convenient, indulgent Keto-friendly eating choices. Food manufacturers are paying attention, with products like Perfect Keto’s Banana Bread Keto Bars, Rhythm Superfoods Kale Chips, and CHOMPS Grass Fed Beef Jerky Meat Snack Sticks becoming popular snacking choices.
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The plant-based diet is going strong. Besides addressing consumer trends in sustainable foods and adventurous eating, plant-forward eating is fully in line with healthy eating recommendations to support general wellness and immunity. Products featuring well-known superfoods—such as berries, quinoa, chia seeds, and avocado—are especially appealing due to their high levels of vitamins, minerals, and antioxidants.