Learn what’s driving the top US functional beverage trends and how new approaches to energy and hydration are creating growth opportunities in the market.

Here’s a look at recent growth in the sports nutrition market and the shifting consumer behaviors driving the 2025 sports nutrition trends. 

Stay ahead in the fast-evolving nutrition bar industry with our nutrition bar market trends update, supported by our unique expertise in nutrition and health ingredients.

With consumer demand for immune support solutions still high, consider boosting the appeal of your next innovative food or beverage product with these top immune support micronutrients.

The US supplement market proves consumers’ health and wellness interests are evolving. Here's what you need to know about the market segments, growing and emerging health claims, and top flavor trends in supplements. 

Functional bars are on the rise globally. Learn which markets are growing the fastest and what consumers are looking for in functional bars.