Insights
Discover new Market and Consumer trends.
Exploring Creatine Trends in European Beverage Innovation
One in five consumers globally use creatine, 1 with increasing awareness of its…

Emerging European Functional Beverage Trends for 2025
Discover the top European functional beverage trends for 2025, from innovative…
Essential Nutrients for Performance Recovery
Innovate your next workout recovery product with these essential performance…
Snacking in China: Snacking Preferences and Barriers to Growth
In Part 3 of our consumer research series, learn what Chinese consumers look for in healthy snacks and the main barriers to category growth.
What We Saw at Vitafoods Europe 2022
Vitafoods Europe brought the nutraceutical industry together again to showcase healthy ingredients and discuss the latest trends. Check out our recap of the…
Snacking in China: Protein and Its Role in Snacking
Glanbia Nutritionals' new series on healthy snacking in China uses our in-depth consumer research to reveal trends and opportunities in healthy snacking. In…
"New protein snack formats extend the reach of protein by bringing incremental users beyond bars. In the US, sweet & salty protein snacks could drive nearly 50% incremental users to the category."
Sonja Matthews
Sr. Strategic Insights Manager - EMEA & ASPAC


Sports Nutrition in Europe: Outlook for 2022
The sports nutrition market is expanding in Europe, with some exciting growth opportunities ahead. Learn about Europe’s 2022 sports nutrition trends to see what…
A Deep Dive into the European Supplement Market | Part 2
Part 1 of our deep dive looked at the size and growth of the European supplement market along with key companies and brands. In Part 2, we explore the top…
Sustainability and Sports Nutrition
With more than three in four global performance nutrition consumers wanting products that are good for the planet, 1 sustainability is becoming essential in…
Snacking in China: Chinese Consumers and Healthy Snacking
Part 1 of our new 3-part series on healthy snacking in China reveals perceptions around healthy snacking and the top snacking choices among Chinese consumers…
Plant-Based Sports Nutrition Ingredient Trends in Europe
Demand for plant-based sports nutrition products is growing in Europe, but what exactly are consumers looking for? These are the plant-based sports nutrition…
A Deep Dive into the European Supplement Market | Part 1
As more consumers take proactive measures to stay well during the COVID pandemic, demand for supplements is growing throughout Europe. Here we dive into the…