Insights
Discover new Market and Consumer trends.
Exploring Creatine Trends in European Beverage Innovation
One in five consumers globally use creatine, 1 with increasing awareness of its…

Emerging European Functional Beverage Trends for 2025
Discover the top European functional beverage trends for 2025, from innovative…
Essential Nutrients for Performance Recovery
Innovate your next workout recovery product with these essential performance…
The Lift of the Limited Time Offer: How a Special Offering Can Boost Your Brand
Limited time offers (LTOs) are used to generate excitement around a product, help a brand get noticed, and boost sales—with today’s strategies expanding beyond…
Why Consumers Like Crunch
Recent research shows that people have distinct texture preferences regarding food. Here’s a look at the science behind texture preferences and why crunch is so…
A Snapshot of the Clinical Nutrition Market
Three key trends are driving growth in the clinical nutrition market, creating new opportunities for nutrition-focused companies. Understanding these trends…
"New protein snack formats extend the reach of protein by bringing incremental users beyond bars. In the US, sweet & salty protein snacks could drive nearly 50% incremental users to the category."
Sonja Matthews
Sr. Strategic Insights Manager - EMEA & ASPAC


History of Cheddar
The rich tradition of cheddar cheese making continues today but with more flavors, colors, and textures available than ever before.
Innovative Bar Processing Methods
As clean label continues to trend in nutrition bars, many manufacturers are responding with creative approaches to clean label that are resonating with…
How to Formulate the Perfect Bar
It sounds simple enough to give consumers a delicious, decadent nutrition bar packed with in-demand ingredients like protein. What could go wrong? Apparently, a…
Most Innovative Food Service Launches of 2021
From Starbucks’ Unicorn Frappuccino to Burger King’s Impossible Whopper, innovation in food service is endless. Here’s a look at the top innovations in food…
Spot the Difference: Whey Protein Isolate versus Concentrate
Although whey protein is the gold standard in sports nutrition, deciding between whey protein isolate and whey protein concentrate requires careful…
Dairy-Free Milk Provides Calcium for Children with Milk Allergies
Fortification of dairy alternatives with calcium is essential, especially when dairy milk is not an option in early life. Learn about some of the issues…