Insights
Discover new Market and Consumer trends.
Electrolytes for Recovery: What You Should Know
Strong consumer interest in boosting hydration is creating new opportunities in…
Emerging European Functional Beverage Trends for 2025
Discover the top European functional beverage trends for 2025, from innovative…
Discover OvenPro Sweet Treats: Unveiling Innovative Solutions for Better-for-You Bakery at FIE
Launched at FI Europe (FIE), OvenPro ® Sweet Goods is designed to meet the high…
Fortified Toddler Nutrition: A Recipe for Success
Did you know that a toddler is more active during that stage than at any other point in life, averaging 2,368 steps per hour? Optimal nutrition is the…
Exploring Functional Beverage Growth Opportunities for European Food & Beverage Companies
Food and beverage trends such as plant-based, clean label, personalization, and more are creating exciting new opportunities in Europe’s functional beverage…
European Consumers Prioritize the "Functional" in Functional Beverages
European consumers are increasingly interested in sports and energy drinks that can deliver more than just a hydrating energy boost. Learn about opportunities…
“Through the use of analytics, we stay informed about evolving market trends and consumer preferences, ensuring we remain up-to-date with the latest insights for our customers.”
Brooke Brottman
Strategic Insight Analyst
Interest in Mind/Body Health Drives EMEA Functional Beverage Preference
The emergence of mind/body health drinks in Europe underscores the growing awareness among consumers of the mind-body connection and how it can impact health…
Energy Drinks Top the Functional Beverage Charts for European Consumers
Energy drinks now make up 44% of the functional beverage market in Europe, the Middle East, and Africa (EMEA) with strong growth ahead. 1 Learn what’s driving…
Meet The Experts: Yves Vantomme
The trend for plant-based protein is going from strength to strength across Europe, as awareness grows on its health and sustainability benefits. Here, we speak…
Meet the Experts: Brid O'Riordan
Brid O’Riordian, R&D Manager in EMEA, collaborates with customers to develop innovative new offerings. In this Q&A, she highlights trends in healthy snacking…
Nutrition that Boosts Immunity: A Look at 2020 Global Consumer Trends
As a growing number of consumers explore how to boost the immune system quickly, there’s been a surging interest in immune system supplements. Explore global…
The Top 7 Micronutrients in Immune-Boosting Products
Consumers consider a robust immune system necessary for achieving a healthy lifestyle and they are looking for products that can boost their immune response.