Insights
Discover new Market and Consumer trends.
Exploring Creatine Trends in European Beverage Innovation
One in five consumers globally use creatine, 1 with increasing awareness of its…

Emerging European Functional Beverage Trends for 2025
Discover the top European functional beverage trends for 2025, from innovative…
Essential Nutrients for Performance Recovery
Innovate your next workout recovery product with these essential performance…
Our Top 5 Mega Movements
We often refer to changes in consumer behavior as ‘trends’. But the word trend can seem very short sighted...after all, trends come and go. We feel these five…
Are You Ready for Summer Flavors 2019?
Although we are all already enjoying comforting winter flavors, product developers are thinking ahead to the energizing and refreshing flavors for Spring and…
Warming Up Winter
This holiday season, mingling seasonality and nostalgia with international flavors is key to attracting new consumers to your brand.
"New protein snack formats extend the reach of protein by bringing incremental users beyond bars. In the US, sweet & salty protein snacks could drive nearly 50% incremental users to the category."
Sonja Matthews
Sr. Strategic Insights Manager - EMEA & ASPAC


5 Consumer Attitudes We’re Watching around Eating Occasions
We recently attended the Hartman A.C.T. Food Culture Forecast 2018 to learn more about how consumers approach food and the broader contexts that impact their…
Giving Aging the A-OK
Baby Boomers want products that reinforce their desire to age healthfully.
Three Takeaways from IFT 2018
We all know the challenge after any show is capturing and applying the key insights into action to propel our businesses. Fresh off IFT, the Glanbia…
Top Five Protein Takeaways
After the two days of Global Food forum’s presentation of Protein Trends & Technologies, we took these five insights away when it comes to protein trends:
Sports Nutrition is Shifting to Appeal to a Wider Demographic
Sports Nutrition is shifting to appeal to more than just hardcore athletes.
Consumers Want More Cheese
There is a real opportunity for the cheese industry to drive new growth in the category, as consumers seek more nutrition, flavor, and snack options.